The all new 2020 Jeep Wrangler keeps its rugged offroad capabilities all while adding interior beauty, technology and safety features that we have all come to know in 2020. For this shoot we left the city scape of Vancouver and took the Jeep into the Squamish backcountry. I had a few shots in mind that I wanted to execute and the Paradise Valley is the perfect location to create an automotive video for the Jeep. I have been camping and offroading in this area many times so I am a bit familiar with the area, but there is still so much to explore. Scouting the perfect location for each shot was pretty easy with how beautiful the whole area is. It was a cold October day and with an overcast sky which was perfect mood setting for my video idea. We set out to make a short 30 second ad campaign and it all flowed naturally.
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